Wimsett: How’s WAMMA going to make money? What’s your revenue stream?
Miletich: It comes down to, you know when you watch all the bowl games on TV, and you see the FedEx Sugarbowl for example, the WAMMA belt will be co-branded with sponsors so it’ll be the, for example, the Gatorade/WAMMA heavyweight world title. That’s the model.
May I suggest the "Condom Depot WAMMA Heavyweight Title"?
It's almost too easy sometimes.
(Feel free to suggest names for the WAMMA titles in the comments)