Of the 13,228 who attended "Day of Reckoning", only 8,946 paid (4,282 free seats). This means 32% of the audience did not pay. While it is typical to give away tickets, 32% is a huge number. At Affliction "Banned" in July, they sold 11,242 tickets and only gave away 24%(3,590). Adding to their problems, the live gate made $1.5 million. "Banned" made $2.1 million. When you subtract the fighter pay ($3,308,000), Affliction lost $1,795,250. That's only the reported fighter pay. The total is really higher because MMA operates under a ridiculous umbrella, which shields the actual paychecks from the public.
As I'm sure some would point out, Affliction also made money on advertising and merchandise sales. While true, I seriously doubt they made up the difference. The in-ring ads were from mostly minor companies and with advertising down everywhere, I find it hard to believe "Day of Reckoning" reeled in much. On the other hand, merchandise sales most certainly helped. You also have to factor in the publicity these shows garner for the clothing company. I've said from the start that Affliction can operate at a loss, as long as they write it off as an advertising expense for the clothing line. The shows help them bridge the gap between MMA and mainstream.
I want to see Affliction succeed because it's good for the sport to have competition, but it's not looking good. I do feel vindicated, though.