The UFC 90 PPV numbers are in and Dana White is not gonna be pleased.. It only did 300,000 PPV buys. For any one who does not follow this sort of thing, that number is much lower than expected. Since last summer, the UFC has been marketing the hell out of Anderson Silva in an effort to position him as a true headliner. Up until that point Silva had brought in decent PPV numbers (300K-350K average), but nothing spectacular (600K-1M). The bump in buys for UFC 90 never materialized.
The UFC will most likely blame the low number on the crap economy. It is a lie, if they do. The fact remains that Silva still is not seen by the overall public as a must-see fighter. His performance against Patrick Cote will not change their opinions. Lets see if the UFC decides to sacrifice Chuck Liddell in order to put Silva over with the casual viewers. Pairing him with Liddell would assure a large PPV audience and a dominating performance by Silva could transform him into the next big thing.