It appears UFC 91 will fall well short of Dana White's prediction of 1.2 million PPV buys. According to some initial reports, it will be in the 750,000-900,000 range. This happens to be almost exactly where I predicted. Despite being lower than White's ridiculous number, it looks like a big success. At a time when few businesses are doing well, the UFC is thriving. If it ends up over 775K buys, it will be the #2 all time UFC PPV behind UFC 66 (Liddell/Ortiz II, 1,050,000 buys).
The other thing this proves is Brock Lesnar is the biggest draw in MMA by far. Randy Couture had a little to do with the numbers, but it is Lesnar who did the most work. His transformation from a pro wrestler into a cage fighter continues to intrigue a large portion of the public. He is Kimbo Slice with much better talent.