Thursday, November 27, 2008

UFC 91 PPV Buys

It appears UFC 91 will fall well short of Dana White's prediction of 1.2 million PPV buys. According to some initial reports, it will be in the 750,000-900,000 range. This happens to be almost exactly where I predicted. Despite being lower than White's ridiculous number, it looks like a big success. At a time when few businesses are doing well, the UFC is thriving. If it ends up over 775K buys, it will be the #2 all time UFC PPV behind UFC 66 (Liddell/Ortiz II, 1,050,000 buys).

The other thing this proves is Brock Lesnar is the biggest draw in MMA by far. Randy Couture had a little to do with the numbers, but it is Lesnar who did the most work. His transformation from a pro wrestler into a cage fighter continues to intrigue a large portion of the public. He is Kimbo Slice with much better talent.


Anonymous said...

do not even mention Kimbo Slice in an mma site, thank you. trash don't belong here.

Blackhawk said...

Let's wait and see if the PPV's are still high when Brock is the headliner without Randy. To assume that he is the reason for the big draw is a bit premature.