When Dana White first referred to Affliction as "the t-shirt guys", I felt like he was understating their potential as a competing MMA promotion. It seemed like another example of "Promoter Dana" talking out of his ass to put down a UFC rival. Months later I am beginning to see his side of it.
The latest example of Affliction's lack of professionalism comes by way of a request for a restraining order filed by Kim Couture against Affliction President Todd Beard. The initial problem between Affliction and the Coutures began when they asked for proper accountings for the Xtreme Couture clothing line, which Affliction operates. Since then Beard has taken the low road and used every opportunity possible to badmouth Randy and Kim in public. It's all sour grapes because Randy did not sign with Affliction.
In the request she claims, "Not only has Beard refused to cooperate, but instead, he has resorted to a series of threats and acts intended to intimidate me and otherwise coerce me to ‘back off’ on my insistence that he and his company give proper accountings."
Her request for financial information about the Xtreme Couture clothing line is not unreasonable. Beard responded like a teenage girl who got into a fight with a friend then posted a bunch of insults about her on MySpace. It's low class and not the way you would expect the President of Affliction or any large company to act. If Beard wants to be "Dana White Lite", he needs to learn how to play the game. The MMA audience accepts White's outbursts because most of the time he is right. If he was verbally attacking and threatening Kim Couture, we would turn on him. There is a huge difference between being an ass and a dick. Tom Atencio better get Beard an anatomy lesson before he runs Affliction into the ground.