According to Kelly Kahl, Senior Executive Vice President of CBS Primetime Television, the network is "very happy" with the ratings from EliteXC "Heat". She said the network plans to go forward with a planned fourth show, as stated in their original contract.
When the early ratings came out, a lot of places predicted doom for EliteXC because they were a little lower than the first show in May. What people failed to understand is the expectations are higher for a show at the end of May because it faces almost no competition. By then all the popular shows are done for the season. It also did not face stiff competition from other sports. EliteXC "Heat" on Saturday night had to deal with new shows on the other channels, playoff Baseball, and College Football. The Baseball and College Football games, particularly would eat into their core audience.
The fact it brought in over 4.3 million viewers is a victory for EliteXC. When the final numbers are released, I will be interested to see how the ratings changed from the first hour to the second. It is quite possible they would have done better than the first broadcast, but the announcement of Ken Shamrock's injury had to drive away a percentage of the audience. All in all, a good showing for an embattled organization.