Thursday, September 25, 2008

EliteXC Doesn't Get It

"Oct. 4 is a huge event for mixed martial arts. With this card and this line-up, we hit the mainstream, we hit the hardcore [fans], and we hit Dana White hard." - EliteXC Vice President Jared Shaw

I know EliteXC is thrilled to have a positive story to promote, but they need to ease off the accelerator. Getting Andrei Arlovski and Roy Nelson from Affliction is a major move for the troubled promotion. It gives them a legitimate fight to promote alongside the novelty acts of Kimbo Slice and Gina Carano. Arlovski is a good fighter who usually produces in the cage. He is by no means a headliner on his own. He will not pull in hardcore fans, as Shaw seems to think. The only way EliteXC will ever win over hardcore fans is by putting their best fighters in the lead roles. Just because Arlovski and Nelson are fighting on the card, it does not mean hardcore fans will overlook the fact the entire show is based around Slice's star power. They need to transition into being a real MMA promotion, who wins over fans with the talent and performances of their best fighters.

From every thing I have heard, Kimbo Slice has a real desire to continue training in Mixed Martial Arts. He is not happy being considered a side-show by long time MMA fans. He wants to be a true title contender. I think his enthusiasm for the sport is great. He understands he is inexperienced and has a lot to learn. EliteXC should use his humility to their advantage. Instead of placing the full spotlight on him, use his star power to bring in casual fans, while focusing on your top fighters. Kimbo should not be fighting in main events. If he was the lead-in for the main event, it would get your top fighters more exposure. People need to see Jake Shields and Murilo Rua. They need to watch Nick Diaz and Robbie Lawler. Let Kimbo's popularity carry over into their fights. You will not only get more eyes on your best fighters, you will also begin to win over hardcore fans who think of your promotion as a joke.

8 comments:

hundred dollar man said...

I'm sure Dana White is losing sleep over Arlovski fighting Nelson!

mextex said...

Arlovski was booed outta the UFC. Elitexc should hope he decides to fight. He could come out looking for a decision. A loss to Nelson would hurt his fight career.

Anonymous said...

Only way this hurts UFC is if Fedor shows up on netword tv. Even than Dana would probably sign him and use the exposure from the network for UFC.

hondog said...

It starts and ends with Kimbo. He is the face of the company. Lower his profile and the real fans might start to give EliteXC a chance. They do have some talent. Shields is top 3 in the world. Lawler, Rua, Diaz, are all top 15 fighters. Lawler might be higher if he keeps getting better and works a little more on wrestling.

chappyd said...

elitexc blows. affliction is a whore. they will work with anyone bc they have to.

gibhowuy said...

Affliction needs to keep people talking about them. Their show is a long ways from now. People forget. Couture and Lesnar will fight and it could make fans forget why they care about Affliction

mextex said...

I don't think Lawler is great. He can box with not alot else. I bet Shields could take him down if he was a middleweight.

hundred dollar man said...

Lawler is better than when he was with UFC. EliteXC needs to get him back in the ring.