Saturday, August 16, 2008
Nike is getting ready to roll out an ad campaign called "Train Like LT". In this clip Kimbo Slice gets some love training with Tomlinson in a back yard. Some MMA fans might be angered by Slice being in a Nike spot because he has not paid his dues yet as a fighter. To a large segment of diehard fans he is seen as a sideshow and not a legitimate Mixed Martial Artist. The fact remains, though, he is extremely recognizable and popular with casual MMA fans. I think we need to put aside our problems with him and just be happy a fighter is being used in a Nike ad. The more big companies like Nike take notice of MMA fighters, the better it is for the sport. It cannot survive as a subculture and needs mainstream popularity.