The first EliteXC broadcast in May drew 4.3 million viewers, which is the most ever to watch an MMA event. Last night's mediocre event did not come any where near that, as it clocked in with 2.6 million viewers. That's a net loss of 1.7 million viewers.
It is no surprise people did not watch. The fight card did not feature any of EliteXC's top fighters and there was little promotion for the event (CBS.com did not even have it in their search results). Another thing that no one mentioned was the logic of putting this event on the same night as the Margarito/Cotto fight. That had to eat into the ratings too. EliteXC did their best to lower expectations prior to the broadcast by pointing out summer is a difficult time to draw viewers. America's Most Wanted did not get the memo because they brought in 4.73 million last night.
Do not be fooled. This is a big blow for EliteXC. They did not pull in average viewers who are not usually watching MMA events. For their deal with CBS to work, they need to find a way to appeal to a broader audience. My advice to them is to spread out their biggest draws so that every event features recognizable fighters.